Rejecting linings and embracing exposed seams, Sonia Rykiel was unique from the moment she arrived in Paris. Launching her label in 1968, she typified a new generation of designers and offered innovative creations, black silhouettes and colourful stripes, telling women to adapt her fashion to their own bodies and create their own styles. Sonia’s daughter, and heiress Nathalie became Artistic Director of the brand in 1995, and continues to push boundaries and broaden the label’s scope of vision. She collaborated with H&M in 2009 and inducted her own daughter, Sonia’s granddaughter, Lola, into the family dynasty that same year. Sonia Rykiel remains bold, unique and represents freedom in fashion.